We are all, more or less, aware of what SEO does, but what most of us can’t figure out is, why there are fewer success stories and more failures as far as extracting the right kind of mileage from SEO is concerned. There are a variety of reasons for SEO strategies to fail, however, the primary one is substandard content quality.
Content is basically the face of your website that entices, captivates, and encourages your visitors to engage more with the data you are providing. Inferior-quality content, flawed with low readability, spelling errors, and misleading information, is usually a big ‘turn-off’ for the visitors, which in turn, severely dampens the image and integrity of your brand. Even if your products are compelling, most customers wouldn’t feel interested to engage with your website if the content is of poor quality and marred with errors. Rather, they would look for an escape route to get out of your virtual real estate as fast as possible.
Though search engines can’t directly decode the quality of the content, they can, nevertheless, gauge its merit through customer behaviours. So, if your site has fewer visits, low customer engagement, and less on-site stays, search engines will automatically downgrade the page ranking of your website.
Prominent search engines, for instance, Google, continuously strive to offer the best-in-class user experience to its users with trustworthy, relevant, and useful search results. Understandably, if your website fails to clear the desired quality standards, it will never make it to the top. To ensure a place within the top 5, your website should deliver high value and rich experiences to its visitors, while integrating relevant keywords to enable search engines to crawl.
Mentioned below are some prime attributes of top-quality content that can improve the value of your website, and boost its search page rankings.
Create Interesting Content
As stated above, search engines evaluate the quality of content from the number of viewers visiting the page. They also track the customer behaviour and engagement level, as in, the overall time they are spending on the site. Hence, in order to improve your search page rankings, create interesting and stunning content that fascinate the viewers and extend their on-site stays. This will send a strong signal to the search engines, making them aware that your content is of top-quality.
Make Use of Keywords Strategically
Keywords are vital for both users and search engines. Web searchers use keywords to find the information they need, while the search engines employ them to match the content with those interested. One thing to remember – keywords should be used strategically – as its overuse can make the content look robotic. Keyword stuffing doesn’t go down well with the search engines, and it often gets penalized, which hampers the rankings considerably. Stick to keywords that are relevant to the context, and use them in a way that appears natural.
Applying the above-mentioned tips will enable you to create interesting and engaging content, which will prompt the search engines to put you ahead of others. Needless to say, this will expand the online visibility of your website, and extend its reach to a larger audience.